Privacy Policy

1. Definitions

• "Company" refers to FormVu Inc.
• "Contractor" refers to any individual or business that subscribes to and uses FormVu for job estimation and evaluation.
• "Prospect" refers to any individual using FormVu to submit video forms.
• "Subscription" refers to the monthly or annual paid plan contractors purchase to use the Service.

2. Information We Collect

For clarity and ease of understanding, the following information is organized based on whether it is provided by Contractors and/or Prospects, or collected automatically through the use of our Services.

2.1. Information Provided by Contractors

Name, email, company details, payment information (via Stripe), account credentials.

2.2 Information Provided by Prospects

Data and media (e.g., video submissions) submitted through FormVu on behalf of Contractors.

• We process this information on behalf of Contractors, who act as the data controller for Prospect submissions.

2.3 Communications

Support tickets, feedback, emails, or other direct communications with us.

2.4 Account History

Information about your use of the Service, including your trials, subscriptions, discount code usage and related details.

2.5 Information from Connected Advertising Accounts (Meta)

If a Contractor connects a Meta (Facebook or Instagram) advertising account to the Service, we receive information about that account from Meta, including account, campaign, ad set and ad identifiers and names, the account's currency and time zone, and advertising performance data such as spend, impressions, clicks, reach and conversion counts. Our access is read-only: we do not create, change, pause or delete ads, campaigns or budgets.

2.6 Meta Pixel, Conversions API and Cookies

Some of our web pages, including our demo-booking pages, use the Meta Pixel and cookies, and we send certain events (such as a demo request or a booked demo) to Meta through the Meta Conversions API. These events may include your email address and phone number (which are hashed before they are sent), your IP address, browser information, and identifiers from Meta cookies or ad clicks. Meta may use this information to measure the performance of our advertising and to deliver ads, in accordance with Meta's own Privacy Policy. You can control cookies through your browser settings, manage how Meta uses this information in your Meta ad preferences, and opt out of interest-based advertising at optout.aboutads.info.

3. How We Use Your Information

When we process your information pursuant to this Privacy Policy, we do so for the following reasons:

3.1 Provisioning of Service

Creating and managing your account and account settings.

3.2 Improving the Service

Improving our Service by learning about and analyzing how you access the Service.

3.3 Processing Payments

Receiving payment from Contractors for paid Service.

• Currently, our payment processor is Stripe. Stripe uses and processes your complete payment information in accordance with its privacy policy.
• We obtain limited information regarding your payment card from Stripe such as the last four digits, country of issuance, and the expiration date.

3.4 Communications

Communicating with Contractors about their accounts, including by sending emails about your transactions and Service-related announcements.

3.5 Complying with the Law

Complying with legal requirements, such as tax and other government regulations and industry standards, contracts, or law enforcement requests.

3.6 Enforcement

Enforcing our Terms of Service, subscription agreements, and other applicable policies. This could include:

• Investigating violations or suspected violations of our terms, policies, or applicable laws
• Taking action in response to misuse of the Service or behavior that may harm us, our users, or third parties

3.7 Protection

Protecting our rights, property, and safety, as well as the rights, property, and safety of our users, employees, service providers, partners, and the public.

3.8 SMS Communications

If you provide your mobile number when booking a demo, we will send you SMS messages limited to reminders and scheduling updates for that demo. Consent to receive these messages is not a condition of any purchase. Message and data rates may apply; message frequency varies. Reply STOP to opt out at any time or HELP for assistance. We do not share your mobile number or SMS opt-in consent with third parties or affiliates for their marketing purposes. The mobile number you provide when booking a demo is shared with the scheduling and messaging providers that deliver the messages described in this Section. As described in Section 2.6, we also send a hashed form of that number to Meta to measure and deliver our own advertising. We never send your SMS opt-in consent to Meta.

3.9 Advertising Account Data

We use the information described in Section 2.5 only to provide the Service to the Contractor who connected the account: for example, to show that Contractor the history of its advertising performance and which leads and bookings its ads produced. Each Contractor's advertising data is kept separate from every other Contractor's. We do not sell it, do not share it with other Contractors, and do not combine it with other Contractors' data or use it to build models shared across Contractors.

4. Data Sharing

We do not sell personal information. However, we disclose information to:

4.1 Submit video forms from Prospects to Contractors

We share personal information, such as video submissions from Prospects, with Contractors to facilitate communication, service inquiries, or project evaluations.

• All such disclosures are made in accordance with applicable laws and are limited to what is necessary to fulfill the intended purpose. We require recipients of this information to use it only for the specified purpose and to protect it in accordance with applicable privacy standards.

4.2 Process payments

We collect data necessary to process your payment if you choose to purchase a subscription to the Service.

4.3 Manage Third-party relationships

We may engage third-party service providers to help deliver, operate, and improve our services.

• These third parties are contractually obligated to protect personal information and only use it as necessary to provide services to us.

4.4 Advertising measurement with Meta

As described in Section 2.6, we share certain website and booking events with Meta to measure and improve our advertising.

4.5 Comply with legal requirements or law enforcement requests

We comply with applicable laws, regulations, legal processes, or governmental requests

• We respond to valid subpoenas, court orders, or other legal obligations.
• We cooperate with law enforcement or other government authorities when required or permitted by law.
• We only disclose data when legally required and challenge unlawful requests.

5. Data Security

We take measures to protect personal information from loss, misuse, unauthorized access, and other unlawful processing, but no system is completely secure, and we can't guarantee absolute security. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information

6. Data Retention

We retain personal information only for as long as necessary to provide our Service, fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

We keep advertising data from a connected Meta account (Section 2.5) while the account remains connected. When a Contractor disconnects the account, or asks us to delete that data, we delete the advertising data we stored from it.

7. Your Rights

Contractors may request access, correction, or deletion of their data (or that of their Prospects) by contacting us at https://formvue.com/contact.

• Please note that we may need to verify your identity in connection with your request(s). If you do not have access to your account, we may require you to provide us with additional information to verify your identity.
• As permitted by law, we may retain personal information to comply with legal requirements, protect rights, resolve disputes, and enforce our terms and policies.

If you are a Prospect, you should contact the applicable Contractor to exercise your rights regarding any information they hold about you because the Contractor is the controller of that data.

7.1 Deleting Data We Received from Meta

To delete the data we received from a connected Meta advertising account, contact us at https://formvue.com/contact and ask for "Meta data deletion", naming the business and ad account. We will confirm once the data has been deleted. You can also remove FormVue's access at any time in Meta Business Settings, under Integrations → Connected apps.

8. Changes to This Policy

When we update our Privacy Policy, we'll revise the "Effective Date" at the top and post the updated version on our site. For significant changes, we'll provide notice in advance—either prominently on our site or directly to Contractors.

We encourage you to review the Privacy Policy periodically to stay informed about how we handle your information and your relationship with us.

9. Additional Information for United States Residents with Specific Privacy Rights

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia (as well as any additional states that enact similar privacy legislation in the future), you may have certain rights under applicable privacy laws. These may include the right to:

• Access and receive details about the personal information we hold about you and how it has been processed
• Correct inaccuracies in your personal information
• Obtain a copy of your personal information
• Request deletion of your personal information
• Withdraw your consent to our processing of your personal information

These rights may vary based on your state of residence and the nature of your interactions with our Service. As noted in section 7, Contractors may request access, correction, or deletion of their data (or that of their Prospects) by contacting us at https://formvue.com/contact.

You also have the right to not be discriminated against (as provided for in applicable law) for exercising your rights. We do not discriminate against residents who choose to exercise these rights.

9.1 Categories of Personal Information We Collect

We have collected the following categories of personal information in the past twelve (12) months:

10. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your privacy rights, please contact us using the information below:

https://formvue.com/contact